Learn how to turn a website into a lead and sales channel. The course covers search visibility, landing pages, social campaigns and measurement — aimed at businesses operating in Malawi, not generic global playbooks.
- Positioning, offers and audience research
- On-page SEO and local search visibility
- Landing pages that convert enquiries
- Social advertising and campaign structure
- Analytics, conversion tracking and monthly reporting
Training is delivered by XLAB INNOVATIONS in Lilongwe, with practical exercises based on the systems and platforms we build for Malawian businesses and institutions.
Foundations
Clarify who you sell to and what you want them to do.
3 LessonsSEO and landing pages
Be found, then convert the visit.
3 LessonsCampaigns and measurement
Spend with a feedback loop.
3 Lessons
Founder & Lead Instructor
Future Bakali
Future Bakali is the founder of XLAB INNOVATIONS, a Malawi-based technology company delivering web development, business systems, hosting, databases, digital marketing and cybersecurity.
He designs and delivers practical training for businesses, institutions and professionals who need skills they can apply immediately in real projects across Malawi and the region.
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- Price
MK399,000
MK499,000 - Instructor Future Bakali
- Duration 6 weeks
- Category Digital Marketing
- Curriculum 3
- Lectures 9