Digital Marketing for Growing Businesses
Foundations
Clarify who you sell to and what you want them to do.
SEO and landing pages
Be found, then convert the visit.
Campaigns and measurement
Spend with a feedback loop.
Free preview. This free preview introduces digital marketing as a pipeline: be found, land on a page that converts, then measure the spend.
The examples are aimed at Malawian and regional businesses, not generic global playbooks.
- How we define an offer and an audience
- What you will produce during the six weeks
- How SEO, landing pages and ads connect
Enroll to unlock the remaining lessons. Training is delivered by XLAB INNOVATIONS in Lilongwe.